Small business optimism is growing, but most entrepreneurs still see tough economic times ahead, according to the American Express Open Small Business Monitor, a semi-annual survey of business owners.
Susan Sobbott, president American Express Open sums it up like this:
“We see two clear stories being told by business owners,” she says. “Many small businesses are seeing signs of improvement, yet other firms are still struggling to keep their enterprises afloat. For the first time since 2007, the majority of small businesses are optimistic about the near-term future. However, some firms are dipping into cash reserves and personal assets to stem the tide of declining sales.”