Deloitte Predicts Two Percent Increase in Holiday Sales
Despite some signs that the economy is beginning to rebound, consumer cash flow continues to be restricted by both sluggish employment and protracted weakness in the housing market. As a result, a new forecast by Deloitte is cautioning retailers to anticipate only a modest two percent increase in 2010 holiday sales.
All told, Deloitte researchers expect total holiday sales to reach $852 billion –a sum total that represents a two percent increase in November through January holiday sales (excluding motor vehicles and gasoline), over last season. (Keep in mind that this projected growth rate is a slight improvement over last year’s measly one percent gain.) (more…)











