Previously published in 2008, the COLLOQUY Retail Loyalty Index ranks the top retailers in the nation according to customer loyalty ratings. The 2010 index was built from a December 2009 survey of 3,500 U.S. consumers in five regions: Northeast, Southeast, Midwest, Southwest and Northwest. Respondents were surveyed across four retail categories that included Grocery, Personal Care, Department Stores and Mass Merchants.
The results show that customers claimed the highest loyalty to Walmart in many of the Grocery, Personal Care and Department Store regional categories. Costco had the highest customer loyalty ratings in three out of five Mass Merchant regional categories. In COLLOQUY’s index from two years ago, shoppers claimed the most loyalty to Costco, which ranked first in nine out of twenty regional and retail categories. (more…)