Zappos: Superior Supply Chain Service Drives Revenue, Enhances Customer Loyalty
After posting a few weeks ago about the lost art of long-term customer loyalty (new research suggests that one-third of the average CPG brand’s most loyal US consumers defected from the brand between 2007 and 2008), it was refreshing to read an opposing point of view in Betty Feng’s new blog post, “How Supply Chain Service Drives Customer’s Loyalty –My Customer Experience with Zappos.” (more…)









