Using DNA to Protect Against Counterfeiting Threats
Counterfeiting operations continue to expand in reach and sophistication, and that means counterfeit products increasingly threaten your supply chain –not to mention the health and safety of millions of people worldwide, as well.
There appears to be a growing consensus that traditional methods of oversight and enforcement are simply not enough to stem the tide of fakes, and legitimate businesses are hungry for innovation to help protect their products and intellectual property.
Case in point: Last month, the iconic acoustic guitar manufacturer C.F. Martin & Co., announced that it is partnering with Applied DNA Sciences to help secure its brand from global counterfeiting threats.
According to the Applied DNA Sciences website, the company can use DNA to protect either a product or the entire supply chain. One method, called the SigNature DNA solution, uses DNA from plants to mark and authenticate products. Another, called BioMaterial GenoTyping, can use DNA present in natural material to assure originality and quality throughout the supply chain. Applied DNA Sciences lists applications in: (more…)









